On September 15th, Whale Poster, an international professional global digital marketing and operation platform, successfully held the autumn online product launch of 2022 SEAWORLD "Make Content with Data". At the meeting, Whale released a new content Digital solution -- DAM "Digital Asset Management", a Digital Asset Management platform, for brand users. And live streaming & Video content insight program -- live streaming & short Video data analysis Platform VAP "Video Analytics Platform", creating addictive content touchpoints for digital users, creating "addiction algorithms" from content production to distribution for super brands. For brand content to bring a number of intelligent upgrade and empowerment. This is Whale's ultimate exploration in the field of content digitization, and also an important milestone in the layout of live streaming and short video data analysis tracks with AI and data analysis technology.

With the accelerated upgrading of domestic brand marketing environment, "content is king" is almost all brands recognized marketing principle, in the pursuit of advanced content, the redundancy of content production and the cumbersome content flow also become the resistance to the growth of content. Based on this, based on the best practices of cooperation with brands over the years, Whale has constantly changed the innovation of products and services. Through repeated attempts, it has explored a new track of digital content management based on "AI" and "data algorithm", and launched two new MarTech products of digital content, "DAM" and "VAP". To promote the digital marketing upgrade of brand content as the mission, to accelerate the construction of digital management of brand marketing content as the driving force, to help the brand with "content power" drive "growth power", "data power" drive "decision-making power".

"Brands are based on consumers' understanding of experience. To create an addictive experience for consumers, technology has become a recognized lever for super brands, and all-round digitalization technology has become the focus of brand competition in the new era." "Recognizing consumers through data and communicating with consumers through content touchpoints in a more standardized and automated way is an" addiction algorithm "developed by Whale for super brands," said Ye Sheng, founder & CEO of Whale.

Ceemceye Sheng, Founder & CEO of Whale

At the conference, Liu Jiaji, the person in charge of Whale's strategy product, analyzed how the strategy "DAM" and "VAP" could be transformed into the digital content of the brand, based on the theory of KaaS (Knowledge as a Service) and shared by multiple user scenarios: "Zhaomin DAM" will come from different channels of high-quality content, according to the crowd, ingredients, efficacy, scene and even season to build a brand knowledge map, in a specific node, make good use of the high-quality content of the DAM knowledge base, so as to leverage the direct growth of business." Thus, knowledge graph is the foundation for efficient management of digital content. Then, Zhang Yang, the expert of Whale strategy algorithm, analyzed from the technical level and explained how strategies construct enterprise-specific knowledge graph and its application methods.

Head of Whale Strategize Liu Jia

With the popularity of live streaming e-commerce & short video marketing, "VAP" has pioneered the fine management of digital content of live streaming & short video. First, through the analysis of thousands of live broadcast rooms and live broadcast scripts, "VAP" launched the first live broadcast script "matrix double-loop paradigm". By analyzing the structured live broadcast scripts, VAP achieved the four goals of sorting out the live broadcast process, managing the speech skills of anchors, determining the theme of anchors and concluding the review. Second, the unique field control perspective in the "VAP" system can regulate the actions of anchors in real time, which greatly satisfies the audience's desire to be taken seriously, thus increasing the length of stay. In addition, "VAP" intelligent slicing assistant rearranges and puts live broadcast content, lengthening the life cycle of the content and continuously bringing profits to the brand. Yang Yang, an expert on the Whale Strategy algorithm, explained that VAP was born because it is based on the re-processing of the content of the knowledge graph and is perfectly integrated with the strategy specific algorithm logic.

The Whale Algorithm expert Zhang Yang

In addition, the White Paper titled "Digital Reconstruction Brand Content · DAM Digital Asset Construction Guidelines | 2022 DAM Trend Development" (hereinafter referred to as "White Paper"), which was prepared by Whale Products team, was also presented at the conference for the first time. Whale Chief Growth Officer CGO Guan Helong has a detailed interpretation of it. "The White Paper explains in detail the enterprise digital asset and metadata model and classification philosophy, deeply analyzes how DAM should serve the enterprise development strategy, and shows the audience the prospect and future of digital content management through the practical case of DAM application in many enterprises," he said.

At this press conference, CGO Guan Helong, chief Growth Officer of Whale, also brought to the public for the first time the "Pilot Plan", a brand partner of Whale Electronics. "Lead Flight Plan" mainly focuses on the long-cycle product trial experience of the brand broadcasting room. Through this plan, the strategies hope to help more brands with demand to achieve qualitative changes in the broadcasting effect in a short period of time, and solve the three pain points of the brand broadcasting: how to attract more dimensional traffic? How to improve user in-store conversion? How to improve user stay?

Whale strategize CGO Guan Helong

With the efforts of hundreds of people in the production and research team of Whale, DAM "Digital Asset Management", a Digital Asset Management Platform, and VAP "Video Analytics Platform", a live broadcast & short Video data analysis Platform, were launched in this conference. Promote the brand to digital content refined operation, in order to pursue the benign growth of full-scene marketing. This is not the first time that the company has released products to achieve technological breakthroughs, nor will it be the last time that the company will embark on a new journey of Blue Ocean. In the future, with digital technology as the starting point, Strategias will be more firmly committed to accompany the digital development of brands. We also look forward to seeing DAM and VAP in action not only as defined successes, but also as a way of waking up to the enormous potential of digital content-driven growth in an era of explosive content.