The birth of a revolutionary product often means the beginning of a new way of life and a brand new upgrade of an industry. Just as Apple changed the phone, Tesla made the electric car less distant. Today, our culinary life is about to take a step into an imagined future with the emergence of a new species.
On August 30, the ROBAM Electrical Appliances held "the second cooking creator conference and ROKI digital kitchen electricity global press conference", officially released a new digital kitchen electricity product line brand -- ROKI, at the same time, the first set of digital kitchen electricity "creator I1" new and new science and technology also appeared at the meeting, And has been the attention of the outside world before the digital man ROKI also subsequently unveiled the mysterious veil. As the leader of hutch electric industry, the ROBAM electric appliance is setting off a new round of hutch electric technology revolution.
ROBAM President Ren Fujia
Equipped with the world's first AI cooking assistant, the ROKI digital kitchen appliance revolutionizes the kitchen imagination
The Chinese character for "thing" means things come first and things come second. Anything innovative, can not be separated from the thing itself, can not be created simply for the sake of creation. A set of solutions that can solvethe problem of user cooking, thereby satisfying all imagination to cooking. ROKI digital kitchen electricity, it is in this background came into being.
At the conference, ROBAM Appliances released the world's first AI cooking assistant "Mr. ROKI", which also became the best portrayal of users' thinking. Mr. ROKI is no longer a cold machine. He is like an approachable friend who participates in the whole process of your cooking. He will think and communicate with you in the way of human thinking. He is the central brain of ROKI digital kitchen electricity, but also the embodiment of ROKI digital kitchen electricity, he is the integration of hardware, software, ecology, content and so on a set of systematic solutions, can completely change the user's cooking way. He will link many kitchen appliances together from points into faces into networks, through the collaboration between devices to create countless new scenes. In Mr. ROKI's "brain", loaded with more than 4,000 digital recipes, he can help you do not cook to get rid of the heat, time and other complex parameters of the trouble, by restoring recipes, let you cook without difficulty; He can help you who love cooking and can cook, help you create your own digital recipes, record your cooking creations, and let him be shared and appreciated by more people.
It is worth mentioning that ROKI digital kitchen electric also introduces the concept of automatic frying pan with open flame for the first time. Previous automated cooking devices on the market, including stir-fry robots and cooking machines, are mainly based on non-open flame logic design. In contrast, the open-flame automatic frying pan and automatic cruise intelligent stove, which are the main features of ROBAM Electric, on the one hand, take into account the most mainstream cooking methods in Chinese families, and on the other hand, fully ensure the best taste of dishes.
As a result, cooks and kitchen geeks, whether they cook regularly or occasionally, can easily navigate and enjoy cooking with the help of ROKI's digital kitchen electric. Chefs with excellent cooking ability can share their "proud" digital recipes and see their works praised by countless people; Novice cooks can use Mr ROKI's help to get the taste right. In addition, parents with children can greatly improve their children's intake of nutritional recipes, and the elderly don't have to worry about forgetting to turn off the fire or add ingredients. Friends and relatives living in different places can also share and restore digital recipes to taste each other's heart, which can be done by mobile phone APP.
As the ROBAM CMO Ye Danpeng said: "ROKI digital kitchen electricity is a universal product, because the meaning of cooking is universal and belongs to everyone." The birth of ROKI digital kitchen electric will stimulate everyone's desire of cooking creation, so that anyone can become the creator of cooking
User thinking as the center, open a new era of digital cooking
In the history of the development of kitchen appliances in China, from the first revolution of kitchen appliances aimed at improving the cooking environment to the second revolution of kitchen life to assist the cooking process, almost every important revolution has the presence of ROBAM appliances. However, after leading two kitchen revolutions, the hardware environment of today's Chinese kitchen has changed. In ROBAM Appliance's view, modern cooking is no longer just for food needs, but as a creation. Just like painting, music and sculpture, creators hope to gain a sense of accomplishment and satisfaction from others' praise. They also hope to express their feelings and thoughts to their families through the collaboration of cooking, promote family harmony and happiness, and then raise the temperature of society.
To this, ROBAM electric appliances president Ren Fujia said: "In the past for a long period of time, we locate ourselves, is to do the kitchen appliances, so we make a better performance of the kitchen electric equipment as the ultimate goal of their efforts, but later found that a user will ultimately is not a product of this tool, but through the media products, to solve the problem of his cooking, to help him make better meal. We have come to understand that we create things to find things, not to create things for the sake of creating things."
Under this background, the birth of ROKI digital kitchen electricity is not only an "upgraded" kitchen electricity, but a brand new cooking lifestyle. Currently many of the so-called product innovation, mostly solution "for innovation and innovation", the so-called scene is "together" the combination of "building blocks", the so-called intelligent kitchen electric is basic and simple interaction, everything is not based on the user's perspective to think deeply about and better solve the problem of "cooking the matter". The emergence of digital kitchen electricity is really from the user's perspective and the cooking scene they are in, so that cooking does not rely on skills and experience of the threshold, so that everyone can be in the kitchen, with ease to control cooking, enjoy cooking.
In the meantime, the core value idea behind DIGITAL hutch electric product is the respect to the person. Digital kitchen electricity is not about replacing people with automation, but empowering them. In Ren Fujia's view, digital kitchen electricity is very capable and very smart, but it is full of the same humanistic spirit. "Good products must be able to liberate and develop human nature, so our values in doing this are not to replace people with machines. It is to better empower people, and it is not intended to bring challenges to human life patterns, cognitive concepts, moral ethics, because this man-machine relationship is equal dialogue, friendly, highly collaborative, and silent. The tedious and burden to the technology, the temperature and fun to return to the user. He will be man's tame assistant, not his master or substitute."
Instead of standardising cooking and taste, digital appliances help users cook "thousands of dishes". Everyone should have their own taste standard for what they think is good. The creation, recording, sharing and restoration of digital recipes can encourage and inspire everyone to create their own taste, attract more and more users to participate in the creation of cooking, express their feelings, communicate with each other, appreciate each other, and share beauty and happiness.
Throughout the development of China's kitchen electricity industry, although experienced successive decades of product iteration and upgrading, and gradually formed a set of system, integration, intelligent product development trend. The emergence of digital kitchen electricity, in a real sense, provides a set of solutions based on the user's perspective, with the purpose of solving cooking, and builds a future ecology that runs through the whole link of cooking. In the future, ingredients, spices, fresh cold chain, from upstream cooking to hardware, software, operating system, cleaning appliances, kitchen waste treatment etc all iec, cooking can be based on digital ecological platform together, the whole kitchen open economic space, infinite extension of industry boundaries, industry value space is also synchronized amplification, the leap-forward mutation innovation, Will lead the future development of China kitchen electric industry new direction.